Nicole Relyea
WELCOME
With more than 9 years of experience in product development within the consumer goods sector, I specialize in delivering solutions that align with strategic objectives and exceed customer expectations. I effectively manage the product lifecycle, emphasizing market trends and maintaining high-quality, while utilizing my technical expertise to foster cross-functional collaboration and drive team success.
Product Experience
With over a decade of experience, I have honed my skills in designing, developing, and merchandising a diverse range of products. My expertise spans both Softgoods and Hardgoods, including women's apparel and knitwear, as well as innovative stainless steel drinkware. Each category reflects my commitment to quality and creativity, allowing me to deliver products that not only meet market demands but also resonate with consumers. My passion for design drives me to continually push boundaries and explore new possibilities in the industry.
Hardgoods - Drinkware & Accessories
As the lead product developer at Swig Life, I drove the development of hard and soft goods from concept to market. I optimized designs, led mold refinement for quality, and negotiated costs to meet margin goals. My rigorous testing protocols ensured successful product launches and compliance across vendor partnerships.
Knitwear & Hoisery
At Fox River, I managed 12 private label accounts, driving success with innovative strategies. I developed circular knit products like beanies, socks, and hosiery using SHIMA SEIKI SDS®-ONE APEX 3D technology to enhance accuracy and streamline production. Collaborating with R&D, I fostered creativity and innovation to ensure our products excelled in the market.
Apparel
At Belk, I created customer-focused apparel collections aligned with market trends and oversaw product approvals for Belk’s top private brand, ensuring brand consistency. I managed design specifications for 10 vendors enhanced collaboration, and reinforced a strong brand identity across all channels with trend presentations.
